We offer a range of services to help you achieve the results you’re after. Not sure what you need, or what it costs? We can explain what services are right for you and tell you more about our fees. Get in touch below.

Digital Marketing

Digital paid media strategy, execution, & optimisation.

Music Innovation

New music tech development, project management, and technology firm outreach.

Insights & Analytics

A short description of your company and the services you offer.

Website Development

Digital paid media strategy, execution, & optimisation.

Music Campaign Management

A short description of your company and the services you offer.

Digital Comms

CRM, social strategy & implementation.

Website Development

Site design, development, and content management.

Asset Creation

Asset development and design for digital / print / poster artwork.

Graphic Design

Asset development and design for digital / print / poster artwork.

Let’s build something together.

Digital Projects Mgr: EMI Music Group UK
– OpenEMI – Developer Outreach Programme in partnership with The Echonest music data intelligence platform. Read about it on Billboard or MusicAlly
Official Blue Note Records iPad app – Groovebug

Online Projects Mgr, Marketing & Promotions: EMI Music Australia
– The In Sound From Way Out – the world’s first major label blog featured on Wired & The Sydney Morning Herald
– Technical development, design and content management for key artist websites & microsites
– Social media strategy & implementation for key artist websites
– Web banner and video tools (lyrics and teaser videos, EPK editing)
– Graphics tools editing, conversion, and management for online and print.
– CRM management for artists & B2B databases
– Data capture campaigns for artist and 3rd party promotional lists.

Digital Advertising Trafficking Mgr: Fairfax Digital

Commercial & Digital Radio Australia: Internship
– World-first DAB+ radio prototype broadcast technology testing & design
– Corporate website content management

Online Media Tutor: University of Sydney


Influencer Intelligence – Celebrity Engagement in a Digital World: Online certificate (2019)

London Tech Week (2018)

Music Week Tech Summit (2018)

Music Ally Sandbox Summit (2017, 2018)

Abbey Road Red – The Science Of A&R (2018)

Sony Music International Digital Marketing Conference – NYC (2018)

Coaching Others For Success (2017)

Music Tech Fest Berlin (2016)

FutureSource Audio Collaborative (2016)

E&Y Startup Challenge (2016)

AWS Cloud School (2014)

Music Tech Fest – The Festival of Music Ideas (Ravensbourne College, 2012)

Music Tech Meetup (Mint Digital London, 2012)

How to best use Facebook: a deep dive from Facebook
Social Media Club Sydney (2011)

The Internet Show (2010)
Social media, Google Network advertising, and online marketing conference

Successful Presentations Training & Development Program
APA Training & Development (2009)

Negotiation, Influence and Conflict Resolution
APA Training & Development (2009)

Time Management and Priorities
APA Training & Development (2009)

Senior First Aid Training
St John’s Ambulance (2009)

CS3 Flash Essentials Course
Fearless Creative Media Training (2008)

Myers-Briggs Personality Assessment and Management Program
APA Training & Development (2007)

Prime Practice
Practice Management Program (2006)


BSc in Media and Communications (Online Media & Anatomy / Histology)
University of Sydney (2002-2006)

BA / BEng (Mechatronic Engineering) (first year)
University of Sydney (2001)

UNISYS Computer Science School Scholarship
University of Sydney (1999)

Higher School Certificate
Queenwood School For Girls (graduated 2000)
– University Admission Index 98.55 / 100
– American SAT Exams: Verbal 620 / 800, Math 600 / 800



  • Social & programmatic media buying
  • Adobe Creative Suite (Dreamweaver, Photoshop, Premiere, Illustrator)
  • Front-end software development: HTML + CSS + PHP + Javascript / JQuery + webVR
  • CRM marketing tools (Neolane, MailChimp, Email Reaction, Topspin, Fanbridge, YMLP)
  • Paid media campaign optimisation
  • Content Management Systems (WordPress, Typolight, various custom built systems)
  • WordPress plugin and theme customisation
  • D2C / Shopify store management
  • Web domain and DNS management
  • Google Analytics implementation & analysis
  • Gupta smarturl + Linkfire management
  • DDEX XML metadata standards


  • Facebook and Twitter API usage
  • FTP management
  • Audio editing (Pro Tools, Audacity)
  • Atlassian JIRA (issue & project tracking tool)
  • Akamai CDN management
  • AWS account management & setup
  • DDEX XML standard for music content and metadata digital supply chain delivery
  • Apple & Google Play App Store submission & metadata standards
  • Apple iTunes Connect & Google Play developer & merchant account management
  • Mixpanel (mobile app & web metrics) account setup & dashboard analysis
  • Google Ad Network search and display campaigns
  • Google Apps for Business
  • Basic Java, C++ knowledge
  • Basic UNIX knowledge
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