Experience & Skills

Experience   /   Certificates & Training   /   Education   /   Technical & Creative Skills


Digital Label Services: Calmer Than Cream (since 2006)

Freelance digital marketing, strategy, and implementation for music industry bodies and artists. See clients here. Core services include:

  • Digital paid media strategy, implementation, & optimisation.
  • Digital innovation & tech firm outreach.
  • Digital comms, CRM, social strategy & implementation.
  • Asset development and design for digital / print / poster artwork.
  • Website design & development.
  • SEO analysis & optimisation.
  • Analytics setup & reporting.

Head of Digital: RCA Label Group, Sony Music UK

  • New music tech focus: voice interface, voice metadata, VR (incl webVR), optimised web dev.
  • Key artist projects: Paloma Faith, Jean-Michel Jarre, NAO, Nothing But Thieves, Bring Me The Horizon, H.E.R., Miguel, SZA, Everything Everything, Sundara Karma, Au/Ra, Zie Zie, Yungen.

General Manager: Composed (Universal Music UK + Global Radio JV)

  • “Play the classical music you love. Anytime. Anywhere.”
  • Team leader, Scrum-master, marketing & tech lead, budget planning, SaaS management.

Digital Innovations and Projects Mgr: Universal Music UK

Digital Marketing Mgr, Strategic Marketing: Universal Music Group International

  • Artist digital marketing campaigns for priority catalogue artists: The Beatles, The Who, Nirvana, Queen, ABBA, Hip Hop Heroes.
  • uDiscover Music: UMG’s music platform for the world’s greatest artists.

Digital Projects Mgr: EMI Music Group UK

Online Projects Mgr, Marketing & Promo: EMI Music Australia

  • The In Sound From Way Out – the world’s first major label blog featured on Wired & The Sydney Morning Herald.
  • Technical development, design and content management for key artist websites & microsites.
  • Social media strategy & implementation for key artist websites
  • Web banner and video tools (lyrics and teaser videos, EPK editing)
  • Graphics tools editing, conversion, and management for online and print.
  • CRM management for artists & B2B databases.
  • Data capture campaigns for artist and 3rd party promotional lists.

Digital Advertising Trafficking Mgr: Fairfax Digital

Commercial & Digital Radio Australia: Internship

  • World-first DAB+ radio prototype broadcast technology testing & design
  • Corporate website content management

Online Media Tutor: University of Sydney


Influencer Intelligence – Celebrity Engagement in a Digital World: Online certificate (2019)

London Tech Week (2018)

Music Week Tech Summit (2018)

Music Ally Sandbox Summit (2017, 2018)

Abbey Road Red – The Science Of A&R (2018)

Sony Music International Digital Marketing Conference – NYC (2018)

Coaching Others For Success (2017)

Music Tech Fest Berlin (2016)

FutureSource Audio Collaborative (2016)

E&Y Startup Challenge (2016)

AWS Cloud School (2014)

Music Tech Fest – The Festival of Music Ideas (Ravensbourne College, 2012)

Music Tech Meetup (Mint Digital London, 2012)

How to best use Facebook: a deep dive from Facebook
Social Media Club Sydney (2011)

The Internet Show (2010)
Social media, Google Network advertising, and online marketing conference

Successful Presentations Training & Development Program
APA Training & Development (2009)

Negotiation, Influence and Conflict Resolution
APA Training & Development (2009)

Time Management and Priorities
APA Training & Development (2009)

Senior First Aid Training
St John’s Ambulance (2009)

CS3 Flash Essentials Course
Fearless Creative Media Training (2008)

Myers-Briggs Personality Assessment and Management Program
APA Training & Development (2007)

Prime Practice
Practice Management Program (2006)


BSc in Media and Communications (Online Media + Anatomy / Histology)
University of Sydney (2002-2006)

BA / BEng (Mechatronic Engineering) (first year)
University of Sydney (2001)

UNISYS Computer Science School Scholarship
University of Sydney (1999)

Higher School Certificate
Queenwood School For Girls (graduated 2000)

  • UAI: 98.55 / 100
  • SAT Exams



  • Social & programmatic media buying
  • Paid media campaign optimisation
  • Adobe Creative Suite (Dreamweaver, Photoshop, Premiere, Illustrator)
  • Front-end software development: HTML + CSS + PHP + Javascript / JQuery + webVR
  • CRM marketing tools (Neolane, MailChimp, Email Reaction, Topspin, Fanbridge, YMLP)
  • Content Management Systems (WordPress, Squarespace, Joomla Typolight, various custom built systems)
  • WordPress plugin and theme customisation
  • D2C / Shopify store management
  • Web domain and DNS management
  • Google Analytics implementation & analysis
  • Google Webmaster management
  • Spotify + Apple Music account management
  • SmartURL + Linkfire management
  • DDEX XML metadata standards


  • Facebook and Twitter API usage
  • FTP management
  • Audio editing (Pro Tools, Audacity)
  • Atlassian JIRA (issue & project tracking tool)
  • Akamai CDN management
  • AWS account management & setup
  • DDEX XML standard for music content and metadata digital supply chain delivery
  • Apple & Google Play App Store submission & metadata standards
  • Apple iTunes Connect & Google Play developer & merchant account management
  • Mixpanel (mobile app & web metrics) account setup & dashboard analysis
  • Google Ad Network search and display campaigns
  • Google Apps for Business
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