Experience & Skills

Experience
Education
Certificates & Professional Training
Technical & Creative Skills


Experience

Head of Digital
RCA Label Group (March 2017 – ongoing)
– Key projects: Paloma Faith, Jean-Michel Jarre, NAO, Nothing But Thieves, Bring Me The Horizon, H.E.R., Miguel, SZA, Everything Everything, Sundara Karma, Au/Ra, Zie Zie.
– New music tech focus – voice interface, voice metadata, VR (incl webVR), optimised web dev.

Web Developer and Digital Marketing
Calmer Than Cream (2006 – ongoing)
– Freelance for music industry bodies and artists: Restore The Music UK, Twenty Two Management, Good Soldier Songs, Antony and Cleopatra, Alexander BurnettSparkadia, Kate & Lou Casting, and various other clients
– Graphic design for ad hoc digital / print / poster design work.

Digital Innovations and Projects Mgr
Universal Music UK (2014 – 2017)
– WebVR project development
Composed – Play the classical music you love. Anytime. Anywhere.
NOW That’s What I Call Music – The Home of Hit Music

Digital Marketing Mgr, Strategic Marketing
Universal Music Group International (2013 – 2014)
uDiscover Music – a new music platform for the world’s greatest artists
– Artist digital marketing campaigns for priority catalogue artists – The Beatles, The Who, Nirvana, Queen, ABBA, Hip Hop Heroes campaign

Digital Projects Mgr
EMI Music Group UK (2011 – 2013)
– OpenEMI – Developer Outreach Programme in partnership with The Echonest music data intelligence platform. Read about it on Billboard or MusicAlly
Official Blue Note Records iPad app – Groovebug

Online Projects Mgr, Marketing & Promotions
EMI Music Australia (2009 – 2011)
– The In Sound From Way Out – the world’s first major label blog featured on Wired & The Sydney Morning Herald
– Technical development, design and content management for key artist websites & microsites
– Social media strategy & implementation for key artist websites
– Web banner and video tools (lyrics and teaser videos, EPK editing)
– Graphics tools editing, conversion, and management for online and print.
– CRM management for artists & B2B databases
– Data capture campaigns for artist and 3rd party promotional lists.

Online Marketing Coordinator
EMI Music Australia (2007 – 2009)

Digital Advertising Trafficking Mgr
Fairfax Digital (2007) – Australia’s premier network of news websites

Professional Internship
Commercial & Digital Radio Australia (2007)
– World-first DAB+ radio prototype broadcast technology testing & design
– Corporate website content management

Online Media Tutor
University of Sydney (2006 – 2007)


Education

BSc in Media and Communications (Online Media & Anatomy/Histology)
University of Sydney (2002-2006)

BA / BEng (Mechatronic Engineering) (first year)
University of Sydney (2001)

UNISYS Computer Science School Scholarship
University of Sydney (1999)

Higher School Certificate
Queenwood School For Girls (graduated 2000)
– University Admission Index 98.55 / 100
– American SAT Exams: Verbal 620 / 800, Math 600 / 800


CERTIFICATES / PROFESSIONAL TRAINING / CONFERENCES

London Tech Week (2018)

Music Week Tech Summit (2018)

Music Ally Sandbox Summit (2017 + 2018)

Abbey Road Red – The Science Of A&R (2018)

Sony Music International Digital Marketing Conference – NYC (2018)

Coaching Others For Success (2017)

Music Tech Fest Berlin (2016)

FutureSource Audio Collaborative (2016)

E&Y Startup Challenge (2016)

AWS Cloud School (2014)

Music Tech Fest – The Festival of Music Ideas (Ravensbourne College, 2012)

Music Tech Meetup (Mint Digital London, 2012)

How to best use Facebook: a deep dive from Facebook
Social Media Club Sydney (2011)

The Internet Show (2010)
Social media, Google Network advertising, and online marketing conference

Successful Presentations Training & Development Program
APA Training & Development (2009)

Negotiation, Influence and Conflict Resolution
APA Training & Development (2009)

Time Management and Priorities
APA Training & Development (2009)

Senior First Aid Training
St John’s Ambulance (2009)

CS3 Flash Essentials Course
Fearless Creative Media Training (2008)

Myers-Briggs Personality Assessment and Management Program
APA Training & Development (2007)

Prime Practice
Practice Management Program (2006)


CREATIVE & TECHNOLOGY Skills

CORE SKILLS

  • Adobe Creative Suite (Dreamweaver, Photoshop, Flash, Illustrator)
  • Front-end software development: HTML + CSS + PHP + Javascript / JQuery + webVR
  • Social & programmatic media buying
  • Paid media campaign optimisation
  • Content Management Systems (WordPress, Typolight, various custom built systems)
  • WordPress plugin and theme customisation
  • D2C / Shopify store management
  • CRM marketing tools (Neolane, MailChimp, Email Reaction, Topspin, Fanbridge, YMLP)
  • Web domain and DNS management
  • Google Analytics implementation & analysis
  • Gupta smarturl + Linkfire management

ADDITIONAL SKILLS

  • Facebook and Twitter API usage
  • FTP management
  • Audio editing (Pro Tools, Audacity)
  • Video editing tools (Final Cut Pro, iMovie)
  • Atlassian JIRA (issue & project tracking tool)
  • Akamai CDN management
  • AWS account management & setup
  • DDEX XML standard for music content and metadata digital supply chain delivery
  • Apple & Google Play App Store submission & metadata standards
  • Apple iTunes Connect & Google Play developer & merchant account management
  • Mixpanel (mobile app & web metrics) account setup & dashboard analysis
  • Google Ad Network search and display campaigns
  • Google Apps for Business
  • Basic Java, C++ knowledge
  • Basic UNIX knowledge
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