Experience & Skills

Experience   /   Certificates & Training   /  Conferences /  Education   /   Technical & Creative Skills


Founder, Digital Strategy & Marketing Services
Calmer Than Cream

Freelance digital marketing, strategy, and implementation for music industry bodies and artists. See clients here. Core services include:

  • Digital innovation & tech firm B2B services.
  • Digital paid media strategy, implementation, & optimisation.
  • Digital comms, CRM, social strategy & implementation.
  • Website design & development.
  • D2C store development.
  • SEO analysis & optimisation.
  • Analytics setup & reporting.
  • Asset development and design for digital / print / poster artwork.

Head of Digital: RCA Label Group
Sony Music UK

  • New music tech focus: voice interface, voice metadata, VR (incl webVR), optimised web dev.
  • Key artist projects: Jean-Michel Jarre, Paloma Faith, NAO, Nothing But Thieves, Bring Me The Horizon, H.E.R., Miguel, SZA, Everything Everything, Sundara Karma, Au/Ra, Zie Zie, Yungen.

General Mgr & Project Mgr
Composed (Universal Music UK + Global Radio JV)

  • “Play the classical music you love. Anytime. Anywhere.”
  • Team leader, Scrum-master, marketing & tech lead, budget planning, SaaS management.

Digital Innovations & Projects Mgr
Universal Music UK

Digital Marketing Mgr, Strategic Marketing
Universal Music Group International

  • Artist digital marketing campaigns for priority catalogue artists: The Beatles, The Who, Nirvana, Queen, ABBA, Hip Hop Heroes.
  • uDiscover Music: UMG’s music platform for the world’s greatest artists.

Digital Projects Mgr
EMI Music Group UK

Online Projects Mgr, Marketing & Promo
EMI Music Australia

  • The In Sound From Way Out – the world’s first major label blog featured on Wired & The Sydney Morning Herald.
  • Technical development, design and content management for key artist websites & microsites.
  • Social media strategy & implementation for key artist websites
  • Web banner and video tools (lyrics and teaser videos, EPK editing)
  • Graphics tools editing, conversion, and management for online and print.
  • CRM management for artists & B2B databases.
  • Data capture campaigns for artist and 3rd party promotional lists.

Digital Advertising Mgr
Fairfax Digital

Commercial & Digital Radio Australia

  • World-first DAB+ radio prototype broadcast technology testing & design
  • Corporate website content management

Online Media Tutor
University of Sydney


Smart Insights Digital Trends
BrightTalk certificate (2020)

Celebrity Engagement in a Digital World
Influencer Intelligence certificate (2019)

Coaching Others For Success
Sony Music UK (2017)

Successful Presentations Training & Development
APA Training & Development (2009)

Negotiation, Influence and Conflict Resolution
APA Training & Development (2009)

Time Management and Priorities
APA Training & Development (2009)

CS3 Course
Fearless Creative Media Training (2008)

Myers-Briggs Personality Assessment and Management Program
APA Training & Development (2007)

Prime Practice
Practice Management Program (2006)


Dolby Summit (2020)

Smart Insights Digital Trends Summit (2020)

Audio Engineering Society Conference NYC (2019)

Music Week Tech Summit (2018, 2019)

London Tech Week (2018)

Music Ally Sandbox Summit (2017, 2018, 2019)

Abbey Road Red – The Science Of A&R (2018)

Sony Music International Digital Marketing Conference – NYC (2018)

Music Tech Fest Berlin (2016)

FutureSource Audio Collaborative (2016)

E&Y Startup Challenge (2016)

AWS Cloud School (2014)

Music Tech Fest – The Festival of Music Ideas (Ravensbourne College, 2012)

Music Tech Meetup (Mint Digital London, 2012)

Social Media Club Sydney (2011)

The Internet Show Conference (2010)


BSc in Media and Communications (Online Media + Anatomy / Histology)
University of Sydney (2002-2006)

BA / BEng (Mechatronic Engineering) (first year)
University of Sydney (2001)

UNISYS Computer Science School Scholarship
University of Sydney (1999)



  • Social & programmatic media buying
  • Paid media campaign optimisation
  • Adobe Creative Suite (Dreamweaver, Photoshop, Premiere, Illustrator)
  • Front-end software development: HTML + CSS + PHP + Javascript / JQuery + webVR
  • CRM marketing tools (Neolane, MailChimp, Email Reaction, Topspin, Fanbridge, YMLP)
  • Content Management Systems (WordPress, Squarespace, Joomla Typolight, various custom built systems)
  • WordPress plugin and theme customisation
  • D2C / Shopify store management
  • Web domain and DNS management
  • Google Analytics implementation & analysis
  • Google Webmaster management
  • Spotify + Apple Music account management
  • SmartURL + Linkfire management
  • DDEX XML metadata standards


  • Facebook and Twitter API usage
  • FTP management
  • Audio editing (Pro Tools, Audacity)
  • Atlassian JIRA (issue & project tracking tool)
  • Akamai CDN management
  • AWS account management & setup
  • DDEX XML standard for music content and metadata digital supply chain delivery
  • Apple & Google Play App Store submission & metadata standards
  • Apple iTunes Connect & Google Play developer & merchant account management
  • Mixpanel (mobile app & web metrics) account setup & dashboard analysis
  • Google Ad Network search and display campaigns
  • Google Apps for Business
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