Experience & Skills

Certificates & Professional Training
Technical & Creative Skills


Digital Label Services
Calmer Than Cream (2006 – ongoing)
– Freelance digital marketing, strategy, and implementation for music industry bodies and artists: Restore The Music UK, Black Butter UK, MiroCo Labs, Ferocious Label Services, Believe Digital, Antony and Cleopatra, Alexander BurnettSparkadia, JMancera, and various other clients
Core services include:
– Digital paid media strategy, implementation, & optimisation.
– Digital innovation & tech firm outreach.
– Digital comms, CRM, social strategy & implementation.
– Asset development and design for digital / print / poster artwork.
– Website design & development.
– Analytics setup & reporting.

Head of Digital
RCA Label Group, Sony Music UK (2017 – 2018)
– New music tech focus – voice interface, voice metadata, VR (incl webVR), optimised web dev.
– Key artist projects: Paloma Faith, Jean-Michel Jarre, NAO, Nothing But Thieves, Bring Me The Horizon, H.E.R., Miguel, SZA, Everything Everything, Sundara Karma, Au/Ra, Zie Zie, Yungen.

General Manager
Composed (Universal Music UK + Global Radio joint venture, 2015-2017)
– “Play the classical music you love. Anytime. Anywhere.”
– Team leader, Scrum-master, marketing & tech lead, budget planning, SaaS management.

Digital Innovations and Projects Mgr
Universal Music UK (2014 – 2017)
– Music technology lead across various projects – WebVR project development
NOW That’s What I Call Music – The Home of Hit Music

Digital Marketing Mgr, Strategic Marketing
Universal Music Group International (2013 – 2014)
uDiscover Music – a new music platform for the world’s greatest artists
– Artist digital marketing campaigns for priority catalogue artists – The Beatles, The Who, Nirvana, Queen, ABBA, Hip Hop Heroes campaign

Digital Projects Mgr
EMI Music Group UK (2011 – 2013)
– OpenEMI – Developer Outreach Programme in partnership with The Echonest music data intelligence platform. Read about it on Billboard or MusicAlly
Official Blue Note Records iPad app – Groovebug

Online Projects Mgr, Marketing & Promotions
EMI Music Australia (2009 – 2011)
– The In Sound From Way Out – the world’s first major label blog featured on Wired & The Sydney Morning Herald
– Technical development, design and content management for key artist websites & microsites
– Social media strategy & implementation for key artist websites
– Web banner and video tools (lyrics and teaser videos, EPK editing)
– Graphics tools editing, conversion, and management for online and print.
– CRM management for artists & B2B databases
– Data capture campaigns for artist and 3rd party promotional lists.

Online Marketing Coordinator
EMI Music Australia (2007 – 2009)

Digital Advertising Trafficking Mgr
Fairfax Digital (2007) – Australia’s premier network of news websites

Professional Internship
Commercial & Digital Radio Australia (2007)
– World-first DAB+ radio prototype broadcast technology testing & design
– Corporate website content management

Online Media Tutor
University of Sydney (2006 – 2007)


Influencer Intelligence – Celebrity Engagement in a Digital World: Online certificate (2019)

London Tech Week (2018)

Music Week Tech Summit (2018)

Music Ally Sandbox Summit (2017, 2018)

Abbey Road Red – The Science Of A&R (2018)

Sony Music International Digital Marketing Conference – NYC (2018)

Coaching Others For Success (2017)

Music Tech Fest Berlin (2016)

FutureSource Audio Collaborative (2016)

E&Y Startup Challenge (2016)

AWS Cloud School (2014)

Music Tech Fest – The Festival of Music Ideas (Ravensbourne College, 2012)

Music Tech Meetup (Mint Digital London, 2012)

How to best use Facebook: a deep dive from Facebook
Social Media Club Sydney (2011)

The Internet Show (2010)
Social media, Google Network advertising, and online marketing conference

Successful Presentations Training & Development Program
APA Training & Development (2009)

Negotiation, Influence and Conflict Resolution
APA Training & Development (2009)

Time Management and Priorities
APA Training & Development (2009)

Senior First Aid Training
St John’s Ambulance (2009)

CS3 Flash Essentials Course
Fearless Creative Media Training (2008)

Myers-Briggs Personality Assessment and Management Program
APA Training & Development (2007)

Prime Practice
Practice Management Program (2006)


BSc in Media and Communications (Online Media & Anatomy / Histology)
University of Sydney (2002-2006)

BA / BEng (Mechatronic Engineering) (first year)
University of Sydney (2001)

UNISYS Computer Science School Scholarship
University of Sydney (1999)

Higher School Certificate
Queenwood School For Girls (graduated 2000)
– University Admission Index 98.55 / 100
– American SAT Exams: Verbal 620 / 800, Math 600 / 800



    • Social & programmatic media buying
    • Adobe Creative Suite (Dreamweaver, Photoshop, Premiere, Illustrator)
    • Front-end software development: HTML + CSS + PHP + Javascript / JQuery + webVR
    • CRM marketing tools (Neolane, MailChimp, Email Reaction, Topspin, Fanbridge, YMLP)
    • Paid media campaign optimisation
    • Content Management Systems (WordPress, Typolight, various custom built systems)
    • WordPress plugin and theme customisation
    • D2C / Shopify store management
    • Web domain and DNS management
    • Google Analytics implementation & analysis
    • Gupta smarturl + Linkfire management
    • DDEX XML metadata standards



  • Facebook and Twitter API usage
  • FTP management
  • Audio editing (Pro Tools, Audacity)
  • Atlassian JIRA (issue & project tracking tool)
  • Akamai CDN management
  • AWS account management & setup
  • DDEX XML standard for music content and metadata digital supply chain delivery
  • Apple & Google Play App Store submission & metadata standards
  • Apple iTunes Connect & Google Play developer & merchant account management
  • Mixpanel (mobile app & web metrics) account setup & dashboard analysis
  • Google Ad Network search and display campaigns
  • Google Apps for Business
  • Basic Java, C++ knowledge
  • Basic UNIX knowledge