Kara Mukerjee | Calmer Than Cream

Digital / Music Technology / Marketing Geek.

Expert across record labels, music tech, and music industry bodies.
Whiskey, dirty blues, distortion fuzz appreciator.

I’m KaraTamir Mukerjee: VP Digital Strategy & Biz Dev Executions at Warner Music Group. Over the years, I’ve built expertise across Digital Marketing & Project Management, Spatial Audio Technology, Music Tech Innovation, Voice UI, Web & Software Development practices and much more… always within the music ecosystem.

My daily mission is to build awesome campaigns, experiences & partnerships for Big Bad record labels, indies, music tech startups, and artist / manager teams alike. I act as ambassador for the London-based music education charity Restore The Music UK.

I work with…

I have thoughts on music in the 21st century…

  • Music Biz Association Common Ground Webinar 2021: The Arrival of Immersive Music and Expanded Possibilitieswatch
  • Billboard (From Mood Playlists to Metadata: How Smart Speakers Are the Next Frontier — And Challenge — For the Music Business) – read
  • Music Ally Sandbox Summit 2018 – read
  • Music Ally – Smart speakers’ impact on music – read
  • The Industry Observer – read
  • Restore The Music UK Battle of the Bands – watch
  • Wired – read
  • Sydney Morning Herald – read

Career highlights…

  • Design and architecture of the world’s first Amazon Alexa music skill Paloma’s Bedtime. Shortlisted for a 2019 Clio Award.
  • Collaborating with Jean-Michel Jarre on game-changing live VR events with the world’s most advanced VR startup, The WaveXR. Read on Billboard.com.
  • Laying the foundations of voice UI & metadata strategy across Sony Music UK & globally.
  • Launching Global Radio & Universal Music UK’s classical streaming service, Composed. Watching our site traffic analytics boom in realtime whilst broadcasting live from Global Radio studios in Leicester Sqr.
  • Managing EMI’s groundbreaking developer outreach initiative, OpenEMI.
  • Presenting at & participating in numerous Music Hack Days around Europe – incl. presenting to 200+ developers in Stockholm in my PJs.
  • Having the immense honour of working on digital campaigns for some of my personal favourites: Everything Everything, Royksopp, Arctic Monkeys, Hot Chip, The Chemical Brothers, LCD Soundsystem, Nick Cave, My Morning Jacket, Arcade Fire, Depeche Mode, Daft Punk, Andrew Bird, Paul Kelly, & more, more, more…